Looming Apple privacy changes weigh on Snap despite revenue growth
Spread the love
IslamNews – Snap Inc, owner of popular photo-messaging app Snapchat, on Thursday warned that upcoming privacy changes by Apple Inc could hurt Snap’s ad business although fourth-quarter results beat analysts’ estimates for user growth and revenue.
Snap stock declined 7% to $54.02 in trading after the bell.
Snap said Apple’s planned privacy changes, which will ask iPhone users to consent to personalized ads, could present a “risk” to advertiser demand, but added it was unclear how the changes could affect Snap’s business in the long-run.